Holdcroft Majolica

Holdcroft Majolica. Sutherland Pottery.

The pottery was established at Daisy Bank, Longton in 1870 where he specialized in majolica, Parian and silver luster.

Joseph Holdcroft had worked at Mintons for 18 years producing Majolica and took inspiration from both the rustic style of George Jones as well as the classical designs of Minton and Wedgwood. At first Holdcroft's products recieved good sales but in time the quality of the work suffered for the sake of output and workmanship. After the death of Joseph Holdcroft the pottery was taken over by his son Thomas who changed the name to Holdcroft Ltd the company continued until around 1930.